"When you're in need of a film maker that won't let you down AND delivers great creativity, then Natasha is someone that you should have on speed dial! Natasha's agency - The Bespoke Film Company – is bursting with creative thinking and strategic clout all backed up with an infectious enthusiasm for the films they develop. I have worked with Natasha on a number of campaigns and each of the films she has produced has become an important part of the UNEP portfolio.
For a recent conference 3 films were selected for the UNEP audiovisual booth and she directed all of them! Our most recent project together - the International Year of the Forest UNEP campaign - has subsequently been dubbed in 3 languages and screened at every possible opportunity during big international conferences around the world. Natasha took the production onto a new level by getting Sir David Attenborough on board, and we couldn't be more pleased with the results. I couldn't recommend The Bespoke Film Company highly enough to anyone."
Branching out for a green economy impact of the production
in terms of exposure and media reach.
The Task:
The United Nations General Assembly proclaimed 2011 as the International Year of Forests (IYF) and invited Governments, the United Nations system, NGO's, and the private sector to raise awareness about the role of forests in creating a sustainable future for the next generation.
The Approach:
We developed a short animated film narrated by Sir David Attenborough to raise awareness of the issues and serve as a call to action. The film was targeted at Government Leaders, Potential Donors, the General Public and Media for maximum spread. We also produced a series of Public Service Announcements (PSA's) for International Broadcast featuring celebrities relevant to the different territories. A social media campaign was deployed to promote the film via the web to reach as wide an audience as possible.
The Results:
Since it was launched during UNEP's Governing Council in Nairobi in February 2011, "Branching out for a Green Economy" has been dubbed or sub-titled in Hindi, Spanish, Portuguese, Chinese, Japanese, Korean and French by external organizations at their cost. In total - the English version has had 30,678 viewings online through either UNEP's website, YouTube and Vimeo. (Data 1st September 2011).
Furthermore, the film was broadcast on Nation TV in Kenya during their Breakfast Show on 09th March 2011, on NDTV in India, on Xinhua in China, in Argentina, in other countries throughout South America, and the Department of Environment from the Fiji Island Government has requested broadcast quality tapes of the film to run it on their National Television.
In addition, the film was placed on Gulf Air and Qatar Airlines pre-boarding and landing videos for the whole month of June, it was picked up and promoted by The Guardian Newspaper and The Independent in the UK, by LCI in France and by 26 news wires around the world. The film is also gaining momentum with requests for screenings at festivals including The Biodiversity Film Festival in India, the annual Environmental Conference Communicate in Bristol, the 14° CinemAmbiente in Italy and the International Environment Film Festival in Paris.
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